We help software
and IT companies
successfully implement marketing strategies
in France

Magnetic Way is a digital marketing agency
specializing for software publishers, tech and IT

Since 2016, we have been helping our customers bring successful marketing strategies to life working with them from A to Z. Starting with the initial consultation, through building a tailor-made strategy and brand awareness, up to the implementation of multichannel organic and paid campaigns. All while keeping an eye on the latest marketing trends and best practices.

Not your typical marketing agency,
but rather a team of experts in B2B IT marketing,
ready to help and guide you

We have succeeded in combining the scope and activities of a consulting firm with those of a traditional marketing agency, thanks to a team made up exclusively of highly experienced profiles in B2B IT marketing.. We address all your marketing and communication needs, building a solid, long-lasting, and successful partnership.

The number of experts Magnetic Way has on hand to support you in all areas of B2B IT marketing and communications.


That's the average age of the Magnetic Way team members. We know age is not just a number, but rather proof of the expertise and know-how we can share...


That's the average retention rate among our customers every year since 2016. It goes to show our customer-first approach.

We understand your marketing challenges and know the French target market inside out

All of our clients are in the software and IT industry: SaaS companies, independent software vendors (ISV), IT service providers, system integrators, cloud solution providers, and more… And we know all about what works and what doesn’t in B2B IT marketing.

From strategy to operations, we are experts in the best marketing practices

Our team of digital marketing experts can help you deploy multi-channel demand generation and growth marketing campaigns that make all the difference.

Satisfied customers

Strategic consulting, lead generation, SEO...
All the expertise you need to make your marketing strategy succeed

Start improving
your French marketing performance

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