SEA and paid social ads
Grow conversions and step up your lead acquisition strategy with highly relevant PPC ads
Accelerate your traffic and lead acquisition strategy. Quickly reach key French-speaking decision-makers and influencers among your prospects and clients with a relevant SEA and highly targeted Social Ads strategy tailored to your offerings for the French market.
Key elements for a successful
SEA and social ad strategy
Impiementing sponsored SEA campaigns on Google, Bing. and Social Ads (Linkedin Ads. Twitter Ads, or even Meta Ads for Facebook and Instagram) allows software publishers, TI consulting companies, and any 82B tech business to quickly become visible to the eyes of clients, prospects, and even job applicants. However, the challenge lies in setting up campaigns and ensuring their long-term performance by addressing three key success factors. We can help you maximize ad performance thanks to our B2B tech specialization and our exceptional proficiency in every advertising platform. Magnetic Way is a certified Google Ads agency. We manage significant advertising budgets for our clients and have a wealth of experience and tips to share.
SEA: between automation and complexity
Launching a SEA campaign is quite easy and guarantees quick visibility. But spending your budget wisely and achieving good results is much more challenging. Especially now, with Google Ads increasingly moving towards automated campaign set-up, it is important to work with seasoned ad professionals, as automation doesn’t yield good results in B2B IT niche markets with low volumes.
It’s therefore essential to anticipate the multiple side effects and not be blinded by search volumes. Choosing keywords based on search intent, deciding on Search or Display campaigns, innovating for remarketing, and managing the synergy with SEO as well as YouTube Ads—everything requires an ROI-focused, expert approach.
Social Ads: which social networks to target
LinkedIn is the leading professional social network, but Twitter and even Facebook or Instagram can also yield great results in the B2B space… Your prospects and customers are on social media. Therefore, creating a targeted, paid acquisition strategy for these channels is paramount. What’s more, choosing the right audience and messaging to reach them is key and can make or break the outcome of your campaigns.
On each platform, profile data and member behaviors become exploitable. However, costs per click may vary and be significantly higher depending on the platform and the chosen audience. So it’s essential to target ad viewers well and seek originality when creating your ad visuals (photos, videos, carousels, stories, etc.).
Optimized ads and landing pages for on-point reporting
Creating original and unique ad copy and continuously optimizing it at each stage of the conversion cycle is crucial to ensure high conversion rates. It’s essential to optimize both the ad content and style, as well as to ensure that landing pages are aligned with the goal of each campaign. Additionally, the design and user experience must follow the standard best practices.
All sponsored campaigns must be analyzed and continuously optimized. Leveraging reports and tracking different KPIs (CTR, CPC, CPM, CPL, CPA and so on) enables a better understanding of performance, giving you actionable insights and recommendations to consistently reach your defined KPIs.
How we help your
SEA and ad strategy
succeed in France
Implementing a SEA and Social Ads strategy is crucial to maximize visibility and support your lead generation strategy. Our SEA expertise, Google Ads certification, proficiency in Bing Ads, and in-depth understanding of advertising platforms such as LinkedIn Ads, Twitter Ads, and Meta Ads (Facebook and Instagram) help us carry out our audit and define a strategy to frame and optimize your campaign performance.
Moreover, our B2B specialization in tech and IT allows you to benefit from the standard best practices in the industry.
Satisfied customers
