Break into the French Market

Successfully Expand Your IT or Software Business to France

Entering the French market can be daunting, especially for international businesses. It is competitive, complex, and unique, with a different culture and distinct business practices. Magnetic Way is a French marketing agency specializing in helping IT and SaaS companies navigate the French market.

We offer a range of marketing services to help you grow your business in the country, including market research, brand positioning, content creation, SEO expertise, lead generation, and more. We help you overcome the complexities of the French market.

Improve French market penetration with us →

Understanding the French Business Culture

Cultural Nuances

French business culture places high value on relationships and personal connections. Building trust and making your brand recognizable is key to growing your business in France. With our IT B2B and tech knowledge, we help international businesses raise brand awareness in the country, reach their ideal customer profiles, and overcome cultural barriers to successfully enter the market.

Language and Communication

Professionals in the tech industry generally understand English. However, their English level may vary. Reaching your customers and prospects using their native French language can significantly enhance your market presence and boost conversion rates. French professionals appreciate when companies make the effort to communicate in their customers’ native language. At Magnetic Way, we help you localize and adapt your marketing materials, website, and documentation to showcase your commitment to the local audience.

We believe information is the key to success. By analyzing your internal picture and external perception of your company in France, and existing local players, we can identify potential growth areas, as well as weaknesses, and ultimately provide actionable insights to get you started in the country.

Get your French go-to-market analysis

Adapting your strategy to local needs:
strategic tips to navigate the French Market

Regional Content
and Product Messaging

Product messaging plays a pivotal role in securing sales when entering a new regional market. Tailoring messages to resonate with local needs, culture, and preferences builds trust, relevance, and emotional connection. A clear, localized content strategy and messaging communicates value, addressing specific pain points, and increasing the likelihood of engagement, which ultimately drives sales conversions.

We help you build your French content strategy →

Localization of Paid Campaigns

Generic marketing strategies may not resonate well with the French audience. Translating your current English campaigns word-for-word might not either. At Magnetic Way, we help you tailor paid campaigns and align them with French cultural preferences to improve ad performance. Engage through the most popular channels, and use culturally relevant, localized ad copy to capture the attention of your French audience.

Improve your French paid acquisition strategy →

Local SEO Savoir-Faire

A localized SEO strategy goes beyond mere translation. Analyzing relevant local keywords and building optimized content can increase your online visibility and engagement in France. We help you understand local search trends and language nuances to help you create content that matches French search intent on Google. We optimize relevant keywords and content in French, ultimately skyrocketing your website’s ranking, click-through rates, and conversion rates in the targeted region.

Discover how to boost your French SEO →

Marketing Automation

Make your marketing work for you with our comprehensive marketing automation services. Our team works seamlessly with leading CRMs like HubSpot, Pardot, and the like. From streamlining workflows to nurturing leads and driving conversions, we tailor strategies to your business goals. Harness the power of automation to amplify your marketing ROI and stay ahead in today’s competitive landscape. Let’s optimize your marketing processes and unlock your business’s full potential together.

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Looking for your IT and tech marketing partner in France?

Meet Alexis and Helena, our dedicated team for international customers. Alexis is a consulting manager and key contact for our international and English-speaking customers. Helena is an IT marketing consultant, born and raised in Spain.