5 reasons for partnering with us

Why partner with Magnetic Way to boost your software and IT marketing strategy

We’ve taken the best project management and innovation practices from the B2B IT industry and used them to offer a new approach to the marketing agency-client relationship. The goal? Creating a long-term, meaningful partnership to get you the best marketing and business results possible.

Agence spécialisée dans le marketing IT B2B

Why choose Magnetic Way?

Why choose Magnetic Way?

100% of our customers are in the software/IT industry

Every industry has its unique features. The IT industry is highly technical, so understanding the jargon, the audience, the internal processes, and specific niche markets is the key to a successful marketing strategy. Key decision-makers in the B2B area make decisions in a different way to end users. At Magnetic Way, all of our customers are either independent software vendors, resellers, or IT consulting firms. With a team made up of marketing experts who have been working in IT for years, we can help you better target your campaigns to your audience, understand how they reason, and ultimately help you attract their interest.

100% of our customers are in the software/IT industry

Why choose Magnetic Way?

85% of our customers renew their contracts with us

That goes a long way to prove our performance. At Magnetic Way, the senior manager signing the contract will be the very same person in charge of your account, supervising and overseeing all marketing actions. We are customer-centric, and we strive to produce the best possible results for you, as if they were our own. That’s what makes us different from many other players in the industry. Plus, our focus on the B2B IT industry makes our agency a one-of-a-kind partner for your team, ensuring a long-term partnership that actually yields good results.

85% of our customers renew their contracts with us

Why choose Magnetic Way?

Up to 10x increase
in website traffic

Understanding search intent is essential to attract qualified traffic to your website. From defining an SEO strategy that works for you, to setting up paid campaigns for your buyer personas, we have the industry and technical know-how to create tailored campaigns that will produce great results. Our customers see their traffic rise on average from 1,000 to 10,000 monthly visits. Even in niche markets with low keyword search volume, creating highly relevant, optimized content can increase website traffic and conversion, as well as support potential ad strategies for highly targeted profiles that will help you increase business and revenue.

Up to 10x increase in website traffic

Why choose Magnetic Way?

50% more conversions
for some of our clients

We know the number of website visitors is just a vanity metric, so we do not stop there. We make the most out of each one of your marketing channels so that your marketing strategy translates into real, relevant business results. We focus on buying intent and set up conversion KPIs that we track along the way. We analyze bounce rates and page abandonment data to adapt and improve our content and strategy for the better. Our focus on continuous improvement and our data-centric approach has led to a 50% increase in requests for demos during the first year for some of our customers.

50% more conversions for some of our clients

Why choose Magnetic Way?

350% return on investment (ROI)

That’s the performance we achieved in a couple of years with one of our top customers. By taking over their marketing strategy from A to Z, we transformed their business and increased their revenue. With a mix of highly relevant SEO, SEA, and lead nurturing campaigns, we managed to increase brand awareness, attract their target audience, and skyrocket lead generation while keeping costs under control. At Magnetic Way, our goal is to help you reach your marketing KPI while rationalizing your marketing actions with a healthy cost-benefit ratio.

350% return on investment (ROI)

Trusted by

Google Partner

Magnetic Way
is a certified Google Partner

The implementation of a SEA (Search Engine Advertising) strategy is crucial to maximize visibility and support lead generation objectives. Our Google Ads certification demonstrates our ability to maximize the performance of your campaigns, ensuring optimal results and return on investment. With our expertise and knowledge, we craft tailored strategies to effectively target your audience, optimize ad spend, and drive qualified traffic to your website. Through continuous monitoring, analysis, and optimization, we ensure that your campaigns remain efficient and aligned with your business objectives. Partnering with us means gaining access to cutting-edge techniques and industry best practices, ultimately propelling your online presence and business growth forward.

We work with the leading
marketing CRM platforms

Active Campaign
Salesforce Pardot

Make your marketing work for your software or IT business

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