Organic SEO
Rank your website higher on Google for your French-speaking prospects
Get the right SEO advice for your website, from auditing (technical, semantic, and off-page) to ongoing support. Rank your website higher on Google and Bing and attract French-speaking prospects.
Key SEO elements you need to adress
to ensure high website ranking
Organic traffic is essential to any successful marketing strategy, even more so for software publishers, IT consultancy firms, and IT service companies. But how do you get your website to rank well on Google results pages? And how do you convert visitors to generate leads?
Our B2B IT know-how allows us to build global SEO and marketing approaches that make all the difference.. We can help you improve your website’s SEO by focusing on four key aspects that algorithms use to establish search engine rankings: technical SEO, content, off-page SEO, and UX.
Technical SEO and site structure
Technical SEO is an essential part of any SEO strategy since it helps robots analyze your website’s pages and decide which elements to take into account. Your website must fully follow Google’s technical recommendations (secure site via HTTPS, mobile-first approach, etc.), meet performance requirements (page loading speed and so on), and promote quality indexing (well-organized sitemap, internal linking, and deep page management).
Content and semantics
Content is the most important element in today’s ranking criteria. The topic of the post or page must fully match the user’s search intent. Your content strategy must therefore be based on choosing relevant keywords, and on providing a number of published pages and blog posts that include relevant Hn tagging or markups (6 HTML tags including H1, H2, H3, etc.), semantic clusters, and more.
Link building and popularity (off-page SEO)
LThe number of websites that link to yours helps determine how popular your domain is and establishes your “credibility” regarding the subjects you cover. These websites must talk about the same topics and belong to an industry closely related to yours. This is to boost your EAT score (Expertise, Authoritativeness, Trustworthiness), Google’s three criteria for determining your website relevance.
UX and social media
Google increasingly considers user experience (UX) on websites as a ranking element. It will favor websites with high visitor engagement (time spent on site, low bounce rate…). Rich, well-designed websites with pages that encourage users to keep browsing are rewarded with better rankings. The reputation of content shared on social media is also now considered.
Our methodology
to help your SEO strategy succeed
SEO is an important pillar in any acquisition strategy. It can ensure a steady flow of traffic and leads at a reduced cost in the mid to long term. Thanks to our expertise in each of the key aspects of SEO, we can support you through every step of the process: from preparing an initial audit (technical, semantic, and off-page SEO) right through to the ongoing optimization of your website’s ranking.
More and more software publishers, digital service companies, and IT consultancy firms are focusing their efforts on SEO, as a reliable lead generation source. Making the right choices from the outset and establishing a solid presence and reputation in the eyes of Google can ensure long-term success for your business.
They trust us to boost their SEO
