Content marketing, storytelling and copywriting
Create high-quality content for your French-speaking audience
Leave a lasting impression on your French-speaking prospects by leveraging a highly relevant local content strategy, coupled with well-managed multichannel distribution. This approach will provide you with a real competitive advantage in the French market.
Key elements
for a successful content strategy
Software publishers, IT consulting firms, and every IT company in the B2B space all grapple with the issue of content saturation. Despite the competitive environment, content creation remains essential to increase brand awareness, visibility, traffic acquisition, conversion, and lead generation.
It is equally crucial not to succumb to the common pitfall of hastily creating marketing content lacking depth and interest. Only a premium content strategy offering real added value to readers based on the following three elements can succeed.
A content strategy that aligns with your business goals
A successful content strategy helps you establish lasting credibility, but it requires thorough analysis and organization. An IT expert may not necessarily excel as a writer, and translating expertise on complex subjects is not always straightforward. The combination of IT know-how, writing skills, and design proficiency is essential to create high-quality content that truly makes an impact.
The substance, style, and method used for your content pieces also vary depending on your goals: attracting more traffic to your website, converting visitors, fueling lead nurturing scenarios, creating social media posts, etc.
Utilizing best practices: storytelling, copywriting, SEO, and AI
To create compelling content, all available best practices must be leveraged. This starts with storytelling techniques to evoke emotions from your audience and copywriting techniques to increase engagement by prompting the reader to take the desired action (provide an email, request a demo, etc.).
SEO best practices will help you ensure your website is well-ranked in search engines. And, of course, the latest generative AI technologies can help you save time at certain stages. However, you must keep in mind that only high-quality content can convince and strengthen your credibility as a solution or service provider.
Diversified Content and Well-Controlled Multichannel Distribution
Ideally, each piece of content should be adapted in various formats (excerpt, quote, infographics, etc.). Knowing how to reuse and diversify content formats in line with the distribution channels you are using is essential. Regularly updating your content is also crucial.
This will help you maximize the visibility of produced content and thereby improve the results of your multichannel campaigns. Properly leveraging marketing content is just as important as creating it.
Our expertise in creating
compelling content
to Attract your French audience
Our specialization in B2B IT marketing and the hundreds of content pieces we’ve created for software publishers and IT consulting firms throughout the years allows us to support and guide you, starting from the definition of your content strategy through to the process of writing articles, ebooks, customer testimonials, and more. Our team has hundreds of tips to share with you.
We build content for
relevant IT and tech companies
