French Go-to-Market Audit
Expand your IT business into France with expert market insights
Tackling a new market can be difficult, especially without native knowledge of the language and culture.
At Magnetic Way, we help you reach your audience and grow your business through a methodical and comprehensive market audit.
Throughout several weeks, we analyze your existing materials, talk to your customers and lost prospects, analyze your local and global competitors, and find the right messaging that fits the French market:
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Market research
We conduct in-depth research to understand the French IT market and how your products and services fit in it. We analyze growth potential and identify the opportunities and challenges that lie ahead. This research is crucial for understanding the landscape in which your business will operate and for making informed decisions as you plan your expansion.
Competitor analysis
Knowing your competition is key to carving out your niche. We perform a thorough competitor analysis to identify who your main competitors are, and what strategies they are using. This analysis helps us pinpoint your competitive advantage and ensures your business can position itself effectively in the market.
Product positioning and messaging
Your value proposition and product messaging need to resonate with the French audience. We refine it to highlight what makes your product or service unique and valuable to French consumers. We also craft tailored messaging that speaks directly to your target audience, ensuring that your communication is clear, compelling, and culturally relevant.
Buyer personas & marketing channels
Understanding your ideal customers is essential for effective marketing. We delve into the demographics, behaviors, and preferences of your target buyer personas within the French market. Additionally, we evaluate the most effective marketing channels to reach these personas, whether through digital marketing, traditional media, or a mix of both.
Why entrust your French SEO strategy to us?
Native marketing experts
Our team is composed of native French marketing professionals who possess deep, firsthand knowledge of the local market. We understand the cultural nuances, consumer behaviors, and business practices unique to France, ensuring that your marketing strategy is not only effective but also culturally resonant.
IT know-how
Specializing in the IT industry, our consultancy brings true knowledge and experience to the table. We understand the technical intricacies and market dynamics that drive the IT industry in France. Whether you’re in software development, cybersecurity, or IT services, we tailor our strategies to meet your specific needs.
Innovation watch
Staying ahead requires innovative thinking. Our consultancy prides itself on being at the forefront of marketing innovation. We leverage the latest tools, technologies, and methodologies to craft forward-thinking strategies that not only meet the demands of today’s market but anticipate tomorrow’s challenges.
Our unique methodology to help you grow in French-speaking markets
A market audit is a critical first step in ensuring your business is positioned for success in a new market.
It’s a thorough examination of your current marketing strategies and materials, combined with an in-depth analysis of the market environment you’re entering.
At Magnetic Way, we’ve set up a methodology that helps us understand your business and channel your value proposition into relevant ads to attract qualified leads.
Our market audit is designed to give you a clear, actionable roadmap tailored to your business’s needs and the unique demands of the French IT market. Here’s how our 4-step market audit process works:
Analysis of your current strategy
We begin by taking a close look at your current marketing strategies and materials. This involves evaluating your brand messaging, marketing channels, and overall strategy effectiveness. By understanding what’s already in place, we can identify strengths, weaknesses, and opportunities for improvement as you transition into the French market.
Market and competitor research
Next, we conduct comprehensive research to understand the landscape you’re entering. This includes detailed market analysis to assess trends, opportunities, and challenges, as well as a competitor analysis to identify who you’re up against and how you can differentiate your business. This step is crucial in informing a strategy that’s both competitive and aligned with market demands.
Alignment and planning
Once the initial research is complete, we share the first set of findings with you. During this phase, we work closely with you to align our strategy with your budget, goals, and specific needs. This collaborative approach ensures that the final plan is both practical and tailored to your business objectives, setting the stage for a successful market entry.
Final delivery and kick-off
With a clear, customized plan in place, we deliver the last documents detailing our findings and actionable insights that will serve as a blueprint for your market entry insights. Following this, we proceed with the official kick-off of your new marketing plan. Our team works closely with you to ensure a smooth transition into the French IT market, guiding the implementation of the strategy to maximize your chances of success and growth.
Make an impact on the French IT and software market
Reach out to discuss your market audit with our international team of marketing experts.
Meet Alexis and Helena, our dedicated team for international customers. Alexis is a consulting manager and key contact for our international and English-speaking customers. Helena is a Spanish-born IT marketing consultant, with experience in international markets. They both support our customers in their marketing strategies.
Let’s start defining your market entry strategy together.
